Your 2027 Laundromat Growth Plan: 6 Ways to Grow Revenue

Most laundromats don't need more machines to grow. They need a few smart changes to how they price, sell and stay in touch with customers.

As you plan for 2027, here are six changes worth making, and how a laundry POS can do most of the work for you. If you want quick wins first, start with our list of ways to increase revenue in your laundromat.

1. Update your pricing

Prices that made sense two years ago probably don't today. Costs for labor, utilities and supplies have gone up, and many stores never adjusted.

Start with three changes:

• Charge wash & fold by the pound, with a minimum order. A minimum protects you from small orders that take as much work as big ones.
• Add an express fee. Same-day and next-day service is worth more to the customer, so charge for it.
• Offer a flat price for small loads. A simple "1–10 lbs" price is easy for customers to understand and easy for staff to ring up.

For more ideas, see our guide to wash & fold pricing strategies that boost profit.

How LaunderPay helps: In LaunderPay, you set your price per pound, minimums, express turnarounds and weight tiers once. Every order, at the counter or online, follows the same rules, so no one has to do math or remember special prices.

2. Take orders online, 24/7

Customers want to book laundry the same way they order dinner: from their phone, at 10 PM, without calling. If they can't book with you online, they'll find a store that lets them.

Online ordering also helps you plan. When orders come in ahead of time, you know what's coming tomorrow before you open.

How LaunderPay helps: Every LaunderPay store gets a free website with online ordering built in, like sudsycorner.launderpay.com. Orders go straight into the same order screen your staff already use.

3. Add pickup & delivery

Delivery brings in customers who would never walk into a laundromat: busy parents, professionals and older neighbors. It's often the biggest revenue jump a store can make, because it reaches people outside your usual foot traffic.

You don't need a fleet to start. Many stores begin with one driver a few days a week, or with on-demand couriers. Read more on why laundromats are adding pickup & delivery.

How LaunderPay helps:

• Your own drivers get a driver app with every stop, turn-by-turn directions and one tap to mark a pickup done.
• No drivers? Customers can book an Uber pickup themselves when they place an order online, and book the return Uber from their account.
• You decide who pays. You can cover part or all of the Uber fee to win the order, or let the customer pay it.

4. Market to the customers you already have

Getting a past customer back is easier, and cheaper, than finding a new one. Most stores have hundreds of past customers they never contact again.

A simple plan for the year:

• Holiday promo in December
• "We miss you" offer for customers who haven't ordered in 60 days
• Seasonal reminders for comforters, coats and spring cleaning
• A heads-up when you add a new service, like delivery or dry cleaning

And don't forget the basics: a "your order is ready" text gets laundry picked up faster and keeps your shelves clear. See 4 customer messages every laundromat should automate and how to turn one-time customers into regulars.

How LaunderPay helps: LaunderPay keeps every customer in one list, so you can reach them. Create promo codes in a few taps, send automatic order updates, and run email and text campaigns with our marketing add-on.

5. Land commercial accounts

Airbnbs, gyms, salons, restaurants and housing programs need laundry every week. One good commercial account can fill a slow Tuesday all year, and it doesn't depend on foot traffic or weather. Landing one is easier said than done, but once you do, it's about as close to guaranteed revenue as laundry gets: the same order, every week.

To win them:

• Make a short list of businesses within a few miles that use towels, linens or uniforms.
• Offer a simple weekly or monthly rate, with pickup if you can.
• Make billing easy. Businesses want one clear invoice, not a stack of receipts.

How LaunderPay helps: LaunderPay sends invoices and payment links, and lets you bill accounts weekly or monthly. You can also bundle orders from different customers into one invoice for a single payer. For example, a housing authority can pay one invoice that covers laundry for many of its residents.

6. Know your numbers

You can't grow what you don't measure. Pick a few numbers and check them every week:

• Average order: is it going up after your price changes?
• Repeat customers: are first-time customers coming back?
• Unpaid orders: is money sitting on your shelves?
• Busiest hours and days: are you staffed for them?

Small changes show up fast when you're watching.

How LaunderPay helps: LaunderPay's Insights shows your sales, orders and trends on one screen, on your phone or computer.

Your 2027 checklist

• Update my pricing and minimums
• Start taking orders online
• Offer pickup & delivery
• Reach out to past customers
• Sign one commercial account
• Check my numbers every week

You don't have to do all six in January. Pick two for the first quarter, get them working, then add more.

Do it all from one place

LaunderPay is the laundry POS built for laundromats and dry cleaners. Pricing, online ordering, pickup & delivery, invoicing and Insights all run in one place, on the tablets and phones you already have. Marketing tools are available when you're ready.

Shopping around? See how we compare to Cents, Turns, CleanCloud, Wash-Dry-Fold POS and Curbside Laundries.

Frequently asked questions

How can I increase my laundromat's revenue in 2027? Update your pricing, take orders online, add pickup and delivery, market to past customers, land commercial accounts, and check your numbers every week. Most stores can grow without buying more machines.

How should I price wash and fold? Most stores charge by the pound with a minimum order, add an express fee for same-day or next-day service, and offer a flat price for small loads. Review your prices at least once a year as your costs change.

Do I need my own drivers to offer delivery? No. With LaunderPay, customers can book an Uber pickup when they order online, and the store can choose to cover part or all of the Uber fee. Stores with their own drivers can use the built-in driver app.

How do I bill commercial laundry customers? Send one invoice per billing period with a payment link. LaunderPay can also bundle orders from different customers into one invoice for a single payer, such as a housing authority.